Just because you can onboard in-product doesn’t mean you should. Showing fewer features to a user means you can focus more on each one. Choose what to onboard based on data and insight - and use the decision tree - to build compelling in-product onboarding experiences.

Use multiple onboarding touchpoints to help users get the best experience at appropriate times in their user journey.

Be conscious not to overload the onboarding experience — Reserve onboarding for the most critical features.

Persistent prompts can annoy users. Dismissing an onboarding component should be seen as an acknowledgement.

It can be tempting to show users everything right away. But it's important to let them explore and discover features naturally.

Stagger features, so they're prompted/discovered in context.

Avoid over-using intrusive methods like modals and banners. Users are less likely to engage with content if it's presented out of context or obstructs their journey.

Where possible, simplify visuals and copy down to the essentials. Give users actions or goals.

Explain benefits and concepts through simple illustrations where possible.

Avoid complex instructions. And write in plain language.

Keep track!

It can be difficult to track multiple onboarding experiences. Keep documents up to date and reassess your onboarding with every launch. Track and monitor analytics to help future prioritisation.

It's important not to neglect your existing users. Instead, use onboarding throughout the product lifecycle to ensure they continue getting value from your product.